Creative strategy, branding and campaign design
The mission of FreseniusRx is to provide "more good days" to patients living with kidney disease. The logo is comprised of colorful, overlapping kidney shapes to represent the diverse, dedicated team behind each patient. The burst of light in the center conveys the energy, dedication, and optimism of all committed helping to make renal patients' feel better.
Below are alternative concepts also developed for presentation, based on the following personality traits gleaned from the discovery phase: compassionate, visionary, collaborative
Additional logo concepts
